Molecule Design is proud to introduce and celebrate a new partnership with Italian Industrial Design star Moroso with an opening, Friday June 23rd, 2017, from 5:00 PM to 8:00 PM., to conicide with the 1st Annual Baca Railyard District Block Party.
Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952. Today the company is headed by the second generation of the Moroso family- Roberto, the CEO, and Patrizia, the Art Director,- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
Molecule will be featuring a few pieces from the collection M’Afrique, launched in 2009 among other Moroso products. This collection was born from the influence of African weaves merged in European design. Seating made from woven threads normally used for fishing nets, the designs in the collection are all different and original. Handwoven, they are human in their perfections and flaws, and entirely produced by local craftsmen in Senegal.
One striking scupltural piece, Shadowy Sun Lounger, by Dutch designer Tord Boontje commands a strong and beautiful presence. The form of this lounge chair is inspired by the sun-beds of the 1920s used at the beaches of the Northern Sea, blended in African patterns. Tord Boontje developed it digitally and the woven chair was done in Dakar. Tord lives in London and has worked for Moroso for more than ten years.
Patrizia Moroso, Creative Director of the family firm Moroso in Udine/Italy, was one of the first European visionaires, who promoted African art, form, design and craftsmanship. Together with her husband, Senegalese artist and designer Abdou Salam Gaye, they started the M’Afrique collection, which is now successful in its fifth year.
“Multifaceted, modern Africa deserves to be known and sustained for the originality of the creative languages with which it enriches global culture. The African continent is extraordinarily rich in creativity, materials and ideas that are sources of inspiration and nourishment for us. When applied to design, they engender products which exude tradition and modernity, innovation and history, form and beauty. I think there is so much of Africa and in this collection my intent was to showcase the creativity of a few of the great artists and personalities of contemporary African culture. Going beyond the stereotypes that present Africa as a tragic or, at best, exotic experience, we want to highlight some aspects of contemporary African culture, which is in effect comparable to global culture. Looking at Africa through the eyes of contemporary art, photography, architecture and design is perhaps the most appropriate way of approaching this vast, powerful continent, so creatively rich and diverse that today it is still one of western modernity’s greatest sources of inspiration”. Patrizia Moroso