Is it possible to let a first sketch become an object, to design directly onto space? The four FRONT members have developed a method to materialise free hand sketches. They make it possible by using a unique system where two advanced techniques are combined. Pen strokes made in the air are recorded with Motion Capture and become 3D digital files; these are then materialised through Rapid Prototyping into real pieces of furniture, shown first at Art Basel Miami / Design with Barry Friedman Gallery Ltd ( New York ) and Tokyo Design Week. Source: Front Projects.
The conceptual design group initiated the experience for Sketch Furniture from drawing in space with light, from there devised how to translate the gesture into an actual graphic representation and further into a completed 3-d object. FRONT is known to have created design with impossible characteristics that seem to defy the laws of nature. In the Magic collection, inspired by magician’s props, design pieces are made to make other objects disappear, a lamp that levitates, a chair balances on one leg and a chest of drawers separates and floats away. Some of their themes have materialized around animals, like in Designed By Animals, where rodents or snakes imprint materials by their natural behavior, markings that are later cast into other materials to become completed pieces.
Front designed the famous Rabbit, Pig and Horse lamps for Moooi, as well as Blow Away Vase. They have also designed for Droog Design, Vlaemsch and others. They won the 2007 Designer Of The Future Award, at Design Miami/ Basel.
Front members met while students in the Industrial design program at the University College of Arts, Crafts and Design (Konstfack) in Stockholm, Sweden: Sofia Lagerkvist, Charlotte von der Lancken, Anna Lindgren and Katja Sävström. The company was established in Stockholm in February 2003.