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Molecule @ the 2017 Salone del Mobile Milan – Fiera Fairgrounds

The Salone del Mobile, the most important industrial design event in the world, is housed in the Rho Fiera Fairgrounds, which was designed by Studio Fuksas, Massimiliano Fuksas. .. I walked it 5 days straight, back and forth, it seemed I was walking all day! At the East side, there is a metro station, which made it easy to reach, as  I lodged far from it. It was exiting to meet brands that I partner with and see new ones. Overall, it was quite an experience! Taking it all in, the first time can be intense. Also,  the 20 Year Celebration of the Salone Satellite was taking place. This event was founded to showcase the work of young designers globally, just coming out of design school. It is annually curated by Marva Griffin.

Salone del Mobile

The structure is unbelievably beautiful. In an effort to attract large-scale world-class conventions and exhibitions, the city of Milan embarked on an ambitious plan to build a $700 million trade show complex. Massimiliano Fuksas was engaged to bring to life a new design that would house exhibition halls, auditoriums, conference rooms, restaurants and cafes, meeting halls, and office spaces for the Fiera administration.

One of the stunning sections at the Salone del Mobile this year was Lighting. Some of the installations and booths were great, like Foscarini, and Arturo Alvarez. There was a ton to see.

Adriana Siso, Molecule, April 2017

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About Me

Adriana Siso

I love fresh ideas about everything.

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